NFL · Experiential · National Stadium Tour
Courtyard NFL
Super Bowl 50
The Project
A Nation of Fans,
One Journey
Amplified Production joined forces with IMG LIVE, the NFL, and Courtyard by Marriott to create a one-of-a-kind traveling experience for football fans across the country. The "Journey to Super Bowl 50" featured a custom shipping container exhibit touring NFL stadiums nationwide — bringing the history and excitement of the league directly to fans through interactive exhibits.
The campaign culminated in an extraordinary sweepstakes prize: one lucky winner spent the night in a custom suite at Levi's Stadium — transformed into a luxurious hotel room just hours before Super Bowl 50 kicked off.
The Challenge
Bringing the Super Bowl
to Every Fan
The brief was ambitious: create a traveling brand experience for Courtyard and the NFL that could operate across multiple NFL stadiums simultaneously building toward Super Bowl 50 — while centering the campaign on an interactive, educational exhibit that felt genuinely worthy of the NFL's history and the Super Bowl's magnitude.
The centrepiece sweepstakes prize raised the stakes further. Turning a stadium suite into a fully functional luxury hotel room just hours before Super Bowl 50 at Levi's Stadium required extraordinary operational precision and creative execution in one of the most secure and tightly controlled environments in American sports.
Our Approach
The Exhibit That
Travelled the Nation
Working with IMG LIVE and the NFL, Amplified Production managed the production and logistics of the custom shipping container exhibit as it moved through NFL stadium markets ahead of Super Bowl 50. The exhibit showcased the history and excitement of the NFL through immersive interactive content, creating a tactile fan experience that no digital campaign could replicate.
For the Super Bowl finale, our team executed the transformation of a Levi's Stadium suite into the world's most exclusive hotel room — coordinating with stadium operations, Courtyard's hospitality team, and NFL security to deliver a seamless overnight stay for the sweepstakes winner in the hours before game day.
From a national stadium tour to a one-night luxury stay at Levi's Stadium on the eve of Super Bowl 50 — Amplified Production executed every element of one of the most creatively ambitious NFL partnerships we've produced.
The Results
Closer to the Game
Than Ever Before
The Journey to Super Bowl 50 campaign brought NFL fans across the country closer to the game than any previous Courtyard activation — delivering an interactive, immersive stadium tour that generated significant brand engagement and press coverage as it built toward the big game.
The sweepstakes winner's overnight stay at Levi's Stadium became one of the most talked-about Super Bowl brand moments of 2016 — a genuinely unprecedented experience that demonstrated what Amplified Production, IMG LIVE, and Courtyard could achieve when creative ambition met flawless execution.
Project Gallery
