NFL · Brand Activation · New Orleans, LA
Toyota
Super Bowl LIX
The Project
Where Toyota
Met the Media
Amplified Production worked alongside Favour Agency and fabrication partner ASV to build and manage the Media Center Experience for Toyota at Super Bowl LIX in New Orleans — a dynamic space designed to host live interviews and broadcasts throughout the week leading up to the game.
Three of the most prominent sports and culture media outlets — Yahoo Sports, The Athletic, and Complex — operated from within the Toyota Media Center, conducting high-profile player interviews and generating significant coverage that amplified Toyota's presence on the biggest stage in American sports.
The Challenge
Broadcast-Ready
From Day One
Toyota needed a Media Center that could serve simultaneously as a premium brand environment and a fully functional broadcast studio — hosting live remote broadcasts and on-camera player interviews for three separate media organisations with distinct technical and aesthetic requirements.
The space had to be operationally ready from the first day of Super Bowl week, with no margin for technical failure under the scrutiny of live television and the competitive media environment surrounding Super Bowl LIX.
Our Approach
Engineering the
Story Zone
Working closely with Favour Agency and fabrication partner ASV, Amplified Production managed the full build and operational delivery of the Toyota Media Center. The space was designed to flex across three distinct media partner configurations — each requiring dedicated on-camera zones, branded backdrops, and technical infrastructure.
Our on-site team coordinated the day-by-day production schedule across the full week of Super Bowl LIX, managing talent flow, media logistics, and the complex coordination required when Yahoo Sports, The Athletic, and Complex are all operating under the same roof simultaneously.
Three major media outlets, live broadcasts, high-profile player interviews — the Toyota Media Center ran without a hitch for the full week of Super Bowl LIX. Amplified Production delivered exactly what the brief demanded.
The Results
A Week of
Earned Coverage
The Toyota Media Center at Super Bowl LIX facilitated high-profile player interviews and live broadcasts across Yahoo Sports, The Athletic, and Complex throughout the week — generating substantial earned media and brand visibility for Toyota at the highest level of sports culture.
The collaboration between Amplified Production, Favour Agency, and ASV delivered a turnkey Media Center experience that performed flawlessly under the demands of live broadcast television, reinforcing Toyota's stature as a brand that shows up at the moments that matter most.
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