A Field Partner. Not an Agency.

We
Make Moments
Memorable

Premium brand experiences built for the world's biggest stages in sport, culture, entertainment and music.

F1 Miami Grand Prix activation
F1 Miami Grand Prix
Super Bowl LVIII activation
Super Bowl LVIII
Red Bull Rampage activation
Red Bull Rampage
F1 Miami Grand Prix· Super Bowl LVIII· Red Bull Rampage· WNBA All-Star· New York Comic Con· Innovation Day at Petco Park· Outside Lands· 2016 RIO Olympics· Super Bowl LVIX· PGA Championship· MLB All-Star· SXSW· San Diego FC· Outside Lands·

Ready to Make
Something Unforgettable?

Tell us where you want to show up. We'll tell you how to own it.

Selected Work

Activations That
Moved the Needle

What We Do
Full-Spectrum
Activation
From strategic concepting to on-ground execution, we handle every dimension of experiential marketing. The best activations are built by the same team from first idea to final breakdown.
Experiential Activations
Immersive brand environments at major live events, from fan zones to hospitality suites and custom installations that stop people mid-stride.
Sponsorship Strategy
Programs designed to turn sponsorships into measurable fan engagement and brand affinity.
Event Production
End-to-end production support across fabrication, logistics, vendor coordination, on-site operations, staffing, and teardown.
Content & Creative
Social-first capture, branded storytelling, live coverage, and post-event assets.
Brand Partnerships
Identifying, brokering, and activating strategic partnerships between brands and properties built for cultural relevance and business value.
Measurement & Analytics
Pre/post frameworks that help prove impact and sharpen the next activation.

Trusted By

Brands You Know

MARRIOTT
NORTHWESTERN UNIVERSITY
BUSCH LIGHT
RED BULL
ANHEUSER-BUSCH
FORMULA 1
MARRIOTT
VISA
BUSCH LIGHT
RED BULL
ANHEUSER-BUSCH
FORMULA 1
NFL
TOYOTA
WNBA
T-MOBILE
MASTERCARD
DELTA
NFL
PEPSI
AMAZON
SAN DIEGO RUNNING CO.
MASTERCARD
DELTA
Amplified Production

Our Story

Born in the
Roar of the Crowd

Amplified traces its roots to kids too young to drive, soaking in the electric atmosphere of Atlanta Falcons games on the t-shirt cannon crew. That wide-eyed wonder never left us. It became the engine of everything we build.

Today, we partner with the world's most iconic brands to engineer immersive experiences at sport's biggest stages. We architect moments that live in people's memories long after the final whistle.

The Founders

Strategy & Execution.
In One Room.

Most agencies hand off between teams. We built Amplified so your brand partner and your production lead are always the same conversation.

<Cait Kelly --> CK

Cait Kelly

Co-Founder & Chief Strategy Officer

Cait is the reason your brief becomes a strategy and your strategy becomes a result. She leads client relationships, business development, and account management — bringing a decade of experience at the intersection of brand, innovation, and live events. Before co-founding Amplified, she spent seven years inside San Diego's innovation ecosystem building direct relationships with CMOs, brand executives, and civic leaders. She understands the pressure you're under and knows how to make your activation earn its budget.

What she brings

Client Strategy Account Management Brand Partnerships Business Development Innovation Ecosystems
DH

David Heffernan

Co-Founder & Chief Production Officer

David has built brand experiences inside stadiums, on racetracks, in mountain canyons, and on Olympic ground. Ten Super Bowls. Three F1 Miami Grand Prix. The 2016 Rio Olympics. Two PGA Championships. The US Open. MLB All-Star. FIFA World Cup Qualifying. He has managed multi-million dollar budgets for Fortune 500 clients and knows exactly what it takes to execute flawlessly when the stakes are highest and the whole world is watching. When David says it will be ready, it will be ready.

Marquee events

Super Bowl ×10 F1 Miami GP ×3 2016 Rio Olympics PGA Championship MLB All-Star US Open FIFA WCQ Marriott Coca-Cola
8.7×
Average Client ROI
94%
Client Retention Rate
500+
Activations Delivered
20+
Years in the Field

Ready to Make Something Unforgettable?

Tell us where you want to show up. We'll tell you how to own it.

Book a Discovery Call →

Get in Touch

Let's Build Your Next Activation

Whether you have a brief or just an ambition, our team is ready to talk. We respond to every inquiry within 24 hours.

📧
Email
cait@amplifiedproduction.com
✈️
We Operate
Where the action is
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